Cutting Wales's tourism budget will have a disastrous effect on an industry that's already suffering, says Preseli Pembrokeshire AM Paul Davies.
Mr Davies, who is also Shadow Welsh Tourism Minister, is concerned that the Welsh Assembly Government is planning to spend less on tourism.
"Wales's percentage of the national and international tourism market has reduced over recent years so this is very worrying news," said Mr Davies.
"Since 1999 our share of domestic and international markets has fallen and we are losing out to other parts of the UK in terms of attracting visitors and holidaymakers."
He said that the problem intensified in 2006 when the Wales Tourist Board was scrapped.
"Depressingly, things have only got worse since 2006 when there was an immediate drop in Wales's share of visitor numbers as a percentage of the UK tourism market," he added.
"Tourism is one of Pembrokeshire's biggest industries and while the Pound is so weak, even more should be done to promote the area to homegrown tourists.
"Scrapping the Welsh Tourist Board had a damaging effect on our ability to market Wales as a leading tourism destination at home and abroad.
"Proper investment and proper support are critical to ensuring the vibrancy of the Welsh tourism sector, and to protect the businesses and jobs which depend upon it.
"With the UK's share of the world tourism market having also fallen in recent years the fall in the Welsh share is even more worrying."
